When you come across a tool that claims to manage your sales activities for you, you might think that it’s just another Customer Relationship Management tool, and there are so many similar tools in the market today. But, hold up! Have you really thought of that one feature that could transform the CRM industry? That one element which you would love to have on your CRM!
Being a sales professional, there are a numerous tasks to be managed in a day. Yes, all of them in one day. Checking tons of emails, doing a number of follow ups going for meetings…the list never ends. To top them all, you have your targets to meet. Now, to close the deals, you will have to remember the kind of person your client seemed to be when you first met him. There will be a few things running through your mind the next time you make a sales pitch to him. For example: how should you greet him? Should you be sending him a book or a classic movie with Christmas greetings? Well, remembering such minute details of every client and prospective customer is QUITE a task! And kudos to you if you are doing it all by yourself!
However, there has to be way out. Over time, when the number of prospects builds up, it becomes humanly impossible to store so much information in in the mind. This is where a Relationship Cloud could help you out! When you get a Sales CRM Software equipped with a Relationship Cloud, you automatically receive a whole lot of features placed on the tray for your use as well as for increased productivity!
A. Getting to Know your Client: Wouldn’t you absolutely love to take a sneak peek into your client’s personality? Having such a feature plugged into your CRM would help you get an idea of the kind of messaging you should use while pitching for sales to him!
B. Like it or Not! : You will agree to the fact that we all have our likes and dislikes. Consider this: if you hated chocolates, would you really be happy if somebody sent you a few of those as season’s greetings? The answer is NO. To think of it, getting an insight into your client’s interests would help you figure out what might work best during a sales pitch!
C. Social IS the Way to Go: You would agree that with the world embracing social media, monitoring prospects on social channels has become imperative. Social Media has also proven to be one of the best platforms to generate leads and customer behavior insights, so why not have social intelligence plugged into your CRM?
There are multiple ways in which a simple CRM, equipped with small yet effective plug-ins could help you and your organization climb the ladder real fast! After all, building and nurturing relationships is the key to successful business! So the next time you look at a CRM and ask “What’s in it for me you’d know the answer!
Ref : http://www.articlesbase.com/software-articles/crm-whats-in-it-for-me-7380427.html
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