Sales Automation CRM and its Benefits

SFA or Sale Force Automation technique helps in automating the business task of sales with the help

of software. Designed to include processing contact management, information sharing, inventory monitoring and order tracking, its helps in evaluation and sales forecast analysis. Frequently used with CRM, the Sales automation CRM however does not certainly imply automation of sales task.

Today, with pace in economy every sales force team has to face new challenges including improved competition and deals that are more dynamic. Customers are also wiser and have a numerous demands. Sales force automation plays a pivotal role in achieving success and here are five benefits a company can draw from Sales force automation CRM:

Save Time

Automating time-consuming task such as scheduling sales appointments, sending follow-up letters and emails, tracking contacts. Sales automation applications helps salespeople to quickly generate estimates and speedily turn them into proposals, quotes and then orders when a deal is signed.

Improve Customer Service

Sales automation CRM collectively eliminate the common source of customer dissatisfaction by creating a centralized storehouse of each client’s information. It also integrate marketing, sales and customer support activities for a holistic view of the customer relationship. Giving better understanding about clients and their requirement, the Sales Automation CRM software will not only benefit the company but will also help individual gain confidence and build better and stronger relation with potential and key clients.

Increase Revenue

By managing mundane support chores it empowers salesperson to make more sales calls, whether in-person or over the phone. Helping to reach more prospects and generates more income for the company the sales automation CRM also increase employee satisfaction as well as profits. Offers the ability to see customers’ order history to can create the opportunity of up-sell or cross-sell during communication with a client. Sales automation software also empower executives to generate more accurate sales forecast based on real-time figures.

Opportunity Management SFA systems comes with competitive intelligence functions, which let companies, monitor their competitors’ activities in order to act on competitive threats and opportunities. Information from online queries or web site visits are channeled software for speedy follow-up and an increased chance of conversion. Eliminates the need for duplicated data entry, out-of-date files and time-consuming file sharing it helps salespeople analyze the productivity of each phone call or visit.

Manage Sales Teams

Instead of accumulating sales-call sheets managers can easily access each salesperson’s activities, opportunities, sales figures, customer complaints and sales revenue. As a result, management can act quickly depending on the real-time information.

So, before evaluating the right CRM solution for sales force automation, it is important to realize that only a productive sales force can improve company’s productivity. The right sales automation CRM software will ensure increase in the swiftness of company’s sales cycle and will concurrently ensure that all blockages are eliminated. The right solution will not only enhance the efficiency of your sales team but will give them time and better understating of key and potential clients.

Ref :http://www.articlesbase.com/software-articles/sales-automation-crm-and-its-benefits-7388962.html